Relationships are absolutely fundamental to any business. And yet so many online business owners often seem to be doing everything possible to bring in clients without having to make direct contact with other humans. The internet can make this particularly confusing, because the nature of relationships on the internet is confusing! What’s more, it’s so easy to feel isolated as an entrepreneur and to not even think about turning to other people. The reality is, more than your social media presence—more than any aspect of your digital marketing strategy, being active in the community you serve is probably the biggest advantage you can have in growing your work.

At this point most entrepreneurs and service-based business owners are familiar with the significance of content marketing, and yet many of might be wondering wtf is working as far as content marketing in 2024? (Seems to be an ongoing theme on the podcast, huh?!) The truth is there are different types of content marketing, and the success of these different types of content should be evaluated according to different metrics. The other truth is, surprise, Instagram isn’t the Answer to all effective content marketing!

At a time when people are spending less and less on non-essentials, how are service-based business owners considering offers design? What “worked” in 2020-2021, and even in 2022-2023, has shifted considerably. And we can’t simply change our prices in order to continue to meet and serve our clients—that won’t support us in creating sustainable work.

It seems like every online business or marketing coach is talking about ethical pricing and sales these days. Wtf does it mean to be “ethical” when it comes to marketing and sales? And how do we actually price our work effectively? Hint: it’s not a matter of simply raising or lowering rates! We are witnessing a shift in sales planning for online service based business owners—we’re moving out of an era of talking about how to “get the sale” and into an era of “how can we create businesses that attract the right people into the right containers.”

At this point most online service-based businesses know that engagement is down across all forms of marketing—all apps and all types of content. People are overwhelmed by choices more than ever before, and we have less tolerance for content that doesn’t feel human. So how do we retain clients and keep people sticking around? In this episode, we review some interesting and compelling research about marketing strategy in 2024 and what’s “working.”

What stops the scroll in 2024? And how do we actually make our lives easier when it comes to our business and marketing when the landscape keeps shifting, our brains are literally being changed by smartphones, the internet, and social media, and attention and engagement are at an all-time low? As two business consultants and coaches obsessed with content marketing, we are in regular inquiry and real-life client study about how to reach people when, in general, the people we’re trying to reach are overstimulated and overwhelmed by the amount of content they could be consuming at this point in the human existence.

Welcome to episode one of the new Re-imagining Online Business podcast! Join Brooke Monaghan and Tristan Katz in this initial conversation as they explore the complicated landscape of online business in 2024. Topics discussed: The vulnerable truth that running a business right now is often hard and scary, what’s changed in the last 4+ years and where are we now, particularly when it comes to service-based online business, and more.

Welcome to Re-imagining Online Business, a new podcast from Brooke Monaghan and Tristan Katz. Join us as we discuss topics like digital marketing, pricing, content creation and more, all through a lens that acknowledges the state of our current world, the real circumstances of ordinary people trying to grow their work online, and the fantasy that we have been sold by the business development industry.